small business = BIG IDEAS

What comes to mind when you hear the term small business? 

If you drove around Peoria 75 years ago, you would find the streets lined with family owned businesses. Typically the whole family was employed and may even live in the apartment above the store. Costs were low, cash was king, they were glad to be busy and appreciated their customers.

Now we hear about stock values and outsourcing, too bad the big business community forgot that doing a good job and taking care of customers is the real value.

Hopewood Graphics is a family owned business dedicated to helping other businesses grow, market and communicate with their customers. Whether that's a basic website, help with a Facebook page, designing a new logo, printing their business cards and office needs. Maybe we can help with a magazine you publish or book you have written.

Graphic Design - Printing - Mailing
BIG IDEAS on a small budget!

Snail, E or Diversification???

What in the world does "snail, e, or diversification mean?

Communicating with your clients or members is critical to any organization. However the multiple methods, cost and confusion that go with each are a headache in the making.


Snail Mail (USPS) - The tried and true method

Pros:

• Almost guaranteed to arrive
  
• The shelf life of mail far outweighs all other methods of communication

Cons:

• Cost and confusion of postage methods and requirements
• No feedback on who or if it was read

E-mail:

Pros

• Cheap
• Fast
• Can also be used to link back to an unlimited amount of information
• You can view who opens, when and any forwards
  

Cons

• Most of the time the e-mails are actually illegal unless intentionally subscribed by the end user.
• Many firewall filters do not allow bulk e-mails

Communication is no different than your retirement, diversification is the key.
Small doses of traditional and electronic are the best overall method to keep in touch with your clients and or members.

Contact us to find out more about what's best for you.

Cheryl Wabel
Hopewood Graphics